COMING SOON...
02/22/2023
2:22PM

Mission

To awaken the senses and nurture the soul by introducing modern life to true luxury—rooted in the ancient magic of Moroccan culture, its centuries-old traditions, and nature’s most precious treasures. Through our curated products, each thoughtfully selected to honor tradition, sustainability, and authenticity, we celebrate Morocco’s rich natural resources. Our mission is to inspire a radiant, intentional lifestyle—one that harmonizes the mind, body, and spirit—while guiding humanity toward healing and preserving the sacred beauty of life for generations to come.

Vision

A world where individuals embrace their highest selves, living in harmony with their inner wisdom and the natural rhythms of life. Influenced by the timeless richness of Moroccan heritage—shaped over millennia of artistry, spirituality, and tradition—we envision a more spiritually aligned earth. Through our curated products, inspired by Morocco’s ancient rituals, we aspire to cultivate authenticity, cultural reverence, and sustainability, inviting you to step into a life of beauty, connection, and sacred intention.

Materials We Honor:


The materials we honor are more than resources—Each one reflects centuries of skill, care, and a harmonious connection to the earth:

- Leather: Handcrafted with precision, embodying Morocco’s renowned artisanal expertise.
- Thuya Wood: Rare and exquisite, reflecting the sacred beauty of Moroccan woodworking traditions.
- Ceramics: Vibrant, intricate designs that breathe life into Moroccan artistry.
- Oils: Pure and nourishing, from argan to olive, steeped in ancient beauty rituals that nurture both body and spirit.
- Clay: Mineral-rich and rejuvenating, a transformative staple of Moroccan skincare and hammam traditions.
- Figs: Sweet and nutrient-rich, a symbol of Morocco’s abundant gifts from the earth.
- Dates: Lush and flavorful, rooted in the sacred culinary heritage of Morocco.
- Saffron: The world’s most precious spice, harvested with devotion and tradition.
- Prickly Pears: Rich in nutrients, celebrated for their healing and nourishing properties.

Through these sacred materials, The Moorish Muse invites you to embrace the soul of Morocco—its beauty, intention, and wisdom—while honoring its timeless traditions and commitment to sustainability.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

Rideaux

music-cover